{"id":553,"date":"2025-05-15T12:06:03","date_gmt":"2025-05-15T10:06:03","guid":{"rendered":"https:\/\/ansitalia.com\/en\/?post_type=product&#038;p=553"},"modified":"2025-10-30T08:48:31","modified_gmt":"2025-10-30T07:48:31","slug":"serum","status":"publish","type":"product","link":"https:\/\/ansitalia.com\/en\/prodotto\/serum\/","title":{"rendered":"S\u00e9rum"},"content":{"rendered":"<p data-start=\"79\" data-end=\"267\"><strong data-start=\"79\" data-end=\"91\">WHO IS IT FOR<\/strong><br data-start=\"91\" data-end=\"94\" \/>All hair types.<br data-start=\"109\" data-end=\"112\" \/>Hair with split ends or signs of fragility.<br data-start=\"155\" data-end=\"158\" \/>All AnS treatments are compatible with the maintenance or follow-up of Brazilian smoothing treatments.<\/p>\n<p data-start=\"274\" data-end=\"649\"><strong data-start=\"274\" data-end=\"286\">BENEFITS<\/strong><br data-start=\"286\" data-end=\"289\" \/>The <strong data-start=\"293\" data-end=\"319\">Sublimating Hair Serum<\/strong> is a styling treatment highly concentrated in naturally derived active ingredients, especially oils, designed to ease styling and enhance shine. It deeply nourishes the hair, helps repair damage and split ends, and provides thermal protection during blow-drying. Its lightweight formula leaves hair soft, shiny, and never greasy.<\/p>\n<p data-start=\"651\" data-end=\"739\">A clean beauty formula developed by the AnS Brasil Lab based on a synergy of 4 key oils:<\/p>\n<ul data-start=\"741\" data-end=\"1016\">\n<li data-start=\"741\" data-end=\"816\">\n<p data-start=\"743\" data-end=\"816\"><strong data-start=\"743\" data-end=\"758\">Strengthens<\/strong> and <strong data-start=\"763\" data-end=\"776\">nourishes<\/strong> the hair fiber with <strong data-start=\"797\" data-end=\"814\">Macadamia Oil<\/strong><\/p>\n<\/li>\n<li data-start=\"817\" data-end=\"868\">\n<p data-start=\"819\" data-end=\"868\"><strong data-start=\"819\" data-end=\"830\">Repairs<\/strong> sun-damaged hair with <strong data-start=\"853\" data-end=\"866\">Mono\u00ef Oil<\/strong><\/p>\n<\/li>\n<li data-start=\"869\" data-end=\"937\">\n<p data-start=\"871\" data-end=\"937\"><strong data-start=\"871\" data-end=\"882\">Soothes<\/strong>, <strong data-start=\"884\" data-end=\"899\">regenerates<\/strong>, and <strong data-start=\"905\" data-end=\"916\">softens<\/strong> with <strong data-start=\"922\" data-end=\"935\">Myrrh Oil<\/strong><\/p>\n<\/li>\n<li data-start=\"938\" data-end=\"1016\">\n<p data-start=\"940\" data-end=\"1016\"><strong data-start=\"940\" data-end=\"952\">Hydrates<\/strong>, adds <strong data-start=\"959\" data-end=\"968\">shine<\/strong>, and supports healthy growth with <strong data-start=\"1003\" data-end=\"1016\">Olive Oil<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1023\" data-end=\"1185\"><strong data-start=\"1023\" data-end=\"1037\">HOW TO USE<\/strong><br data-start=\"1037\" data-end=\"1040\" \/>Apply as a finishing touch on dry hair to add nourishment, tame frizz, and boost mirror-like shine. Use on lengths and ends. Ideal for daily use.<\/p>\n<p data-start=\"1192\" data-end=\"1359\"><strong data-start=\"1192\" data-end=\"1203\">RESULTS<\/strong><br data-start=\"1203\" data-end=\"1206\" \/>Lengths and ends are intensely nourished without greasiness, leaving hair radiant, soft, and easy to style. A must-have for every daily haircare routine.<\/p>\n<p data-start=\"1366\" data-end=\"1438\"><strong data-start=\"1366\" data-end=\"1390\">THE BENEFICIAL BLEND<\/strong><br data-start=\"1390\" data-end=\"1393\" \/><strong data-start=\"1393\" data-end=\"1438\">Moisturizing &amp; Protective Oil Concentrate<\/strong><\/p>\n<ul data-start=\"1440\" data-end=\"1804\">\n<li data-start=\"1440\" data-end=\"1534\">\n<p data-start=\"1442\" data-end=\"1534\"><strong data-start=\"1442\" data-end=\"1459\">Macadamia Oil<\/strong>: deeply nourishing and ultra-regenerating, makes hair stronger and softer.<\/p>\n<\/li>\n<li data-start=\"1535\" data-end=\"1632\">\n<p data-start=\"1537\" data-end=\"1632\"><strong data-start=\"1537\" data-end=\"1550\">Mono\u00ef Oil<\/strong>: rich in saturated fatty acids, ideal for repairing hair damaged by sun exposure.<\/p>\n<\/li>\n<li data-start=\"1633\" data-end=\"1712\">\n<p data-start=\"1635\" data-end=\"1712\"><strong data-start=\"1635\" data-end=\"1648\">Myrrh Oil<\/strong>: known for its calming, softening, and regenerating properties.<\/p>\n<\/li>\n<li data-start=\"1713\" data-end=\"1804\">\n<p data-start=\"1715\" data-end=\"1804\"><strong data-start=\"1715\" data-end=\"1728\">Olive Oil<\/strong>: hydrates, enhances shine, helps prevent hair loss, and repairs split ends.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p data-start=\"90\" data-end=\"145\"><strong data-start=\"90\" data-end=\"143\">Leave-In Protective Serum \u2013 Dry Ends &amp; Split Ends<\/strong><\/p>\n<ul data-start=\"146\" data-end=\"257\">\n<li data-start=\"146\" data-end=\"207\">\n<p data-start=\"148\" data-end=\"207\">Hydrates without weighing down or leaving the hair greasy<\/p>\n<\/li>\n<li data-start=\"208\" data-end=\"228\">\n<p data-start=\"210\" data-end=\"228\">Smooths the ends<\/p>\n<\/li>\n<li data-start=\"229\" data-end=\"257\">\n<p data-start=\"231\" data-end=\"257\">Provides heat protection<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"259\" data-end=\"488\"><strong data-start=\"259\" data-end=\"281\">The product\u2019s edge<\/strong>: a complex of macadamia, mono\u00ef, myrrh, and olive oils that deeply nourish the hair. Its lightweight formula helps repair fragile strands and split ends, while offering thermal protection during blow-drying.<\/p>\n<p data-start=\"490\" data-end=\"620\"><strong data-start=\"490\" data-end=\"539\">Naturally derived ingredients \u2013 Vegan formula<\/strong><br data-start=\"539\" data-end=\"542\" \/>Free from salt and parabens<br data-start=\"569\" data-end=\"572\" \/><strong data-start=\"572\" data-end=\"620\">50 ml \u2013 Recycled and biodegradable packaging<\/strong><\/p>\n","protected":false},"featured_media":720,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[56],"product_tag":[74,73],"class_list":{"0":"post-553","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-styling","7":"product_tag-all-hair-types","8":"product_tag-styling","9":"desktop-align-left","10":"tablet-align-left","11":"mobile-align-left","13":"first","14":"instock","15":"taxable","16":"shipping-taxable","17":"purchasable","18":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/ansitalia.com\/en\/wp-json\/wp\/v2\/product\/553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ansitalia.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/ansitalia.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/ansitalia.com\/en\/wp-json\/wp\/v2\/comments?post=553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ansitalia.com\/en\/wp-json\/wp\/v2\/media\/720"}],"wp:attachment":[{"href":"https:\/\/ansitalia.com\/en\/wp-json\/wp\/v2\/media?parent=553"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/ansitalia.com\/en\/wp-json\/wp\/v2\/product_brand?post=553"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/ansitalia.com\/en\/wp-json\/wp\/v2\/product_cat?post=553"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/ansitalia.com\/en\/wp-json\/wp\/v2\/product_tag?post=553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}