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	<title>Shop &#8211; AnS Italia | en</title>
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	<link>https://ansitalia.com/en</link>
	<description>Vegan &#38; Natural Haircare. Innovation &#38; Eco-Beauty</description>
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	<title>Shop &#8211; AnS Italia | en</title>
	<link>https://ansitalia.com/en</link>
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	<item>
		<title>Kit de soins</title>
		<link>https://ansitalia.com/en/prodotto/kit-de-soins/</link>
		
		<dc:creator><![CDATA[ans_admin_3241]]></dc:creator>
		<pubDate>Thu, 15 May 2025 10:06:03 +0000</pubDate>
				<guid isPermaLink="false">https://ansitalia.com/en/?post_type=product&#038;p=554</guid>

					<description><![CDATA[<p data-start="68" data-end="135"><strong data-start="68" data-end="135">The first custom smoothing treatment kit for your hair at home with tailored results.</strong></p>
<p data-start="137" data-end="154">Can be used as:</p>

<ul data-start="155" data-end="332">
 	<li data-start="155" data-end="218">
<p data-start="157" data-end="218"><strong data-start="157" data-end="190">Lissage</strong> (80–100% smoothing power)</p>
</li>
 	<li data-start="219" data-end="264">
<p data-start="221" data-end="264"><strong data-start="221" data-end="240">Hair Botox</strong> (50% smoothing power)</p>
</li>
 	<li data-start="265" data-end="332">
<p data-start="267" data-end="332"><strong data-start="267" data-end="308">Curl Redefinition / Anti-Frizz Effect</strong> (25% smoothing power)</p>
</li>
</ul>
<p data-start="334" data-end="398">One kit is sufficient for medium-length hair with normal volume.</p>
<p data-start="400" data-end="580"><strong data-start="400" data-end="437">75% naturally derived ingredients</strong> – <strong data-start="440" data-end="461">Formaldehyde-free</strong> – <strong data-start="464" data-end="481">Vegan formula</strong><br data-start="481" data-end="484" /><strong data-start="484" data-end="496">Shampoo:</strong> Free from salt, parabens, silicones, and SLS<br data-start="541" data-end="544" /><strong data-start="544" data-end="558">4 x 100 ml</strong> (Not sold separately)</p>]]></description>
										<content:encoded><![CDATA[<p data-start="143" data-end="229"><strong data-start="143" data-end="159">WHO IT&#8217;S FOR</strong><br data-start="159" data-end="162" />All hair types<br data-start="176" data-end="179" />Hair treated with Brazilian smoothing treatments</p>
<p data-start="236" data-end="431"><strong data-start="236" data-end="248">BENEFITS</strong><br data-start="248" data-end="251" />AnS Brasil brings its professional expertise to your at-home smoothing ritual. With this customizable kit, you can tailor the treatment to your desired smoothing results:</p>
<ul data-start="433" data-end="600">
<li data-start="433" data-end="486">
<p data-start="435" data-end="486"><strong data-start="435" data-end="458">Lissage</strong> (80–100% smoothing power)</p>
</li>
<li data-start="487" data-end="532">
<p data-start="489" data-end="532"><strong data-start="489" data-end="508">Hair Botox</strong> (50% smoothing power)</p>
</li>
<li data-start="533" data-end="600">
<p data-start="535" data-end="600"><strong data-start="535" data-end="576">Curl Redefinition / Anti-Frizz Effect</strong> (25% smoothing power)</p>
</li>
</ul>
<p data-start="607" data-end="654"><strong data-start="607" data-end="652">WHAT&#8217;S INSIDE THE SMOOTHING TREATMENT KIT</strong></p>
<ul data-start="656" data-end="1462">
<li data-start="656" data-end="831">
<p data-start="658" data-end="831"><strong data-start="658" data-end="688">LISSAGE (100 ml)</strong><br data-start="688" data-end="691" />Makes hair easier to manage while reducing frizz and volume. Leaves hair healthy, shiny, and silky—without altering its natural structure.</p>
</li>
<li data-start="833" data-end="1012">
<p data-start="835" data-end="1012"><strong data-start="835" data-end="876">UNIVERSEL Clarifying Shampoo (100 ml)</strong><br data-start="876" data-end="879" />Opens the hair cuticles to prepare for deep Brazilian treatments, allowing keratin and active ingredients to penetrate effectively.</p>
</li>
<li data-start="1014" data-end="1263">
<p data-start="1016" data-end="1263"><strong data-start="1016" data-end="1065">AMINOPLEX Capillary Repair Treatment (100 ml)</strong><br data-start="1065" data-end="1068" />Made with plant-based keratin, a key element in hair structure. Repairs damage and boosts shine while protecting color, thanks to red algae. Results are visible from the very first application.</p>
</li>
<li data-start="1265" data-end="1462">
<p data-start="1267" data-end="1462"><strong data-start="1267" data-end="1305">NUTRI+ Fortifying Shampoo (100 ml)</strong><br data-start="1305" data-end="1308" />Smooths the cuticle, strengthens the hair’s natural barrier, and supports the maintenance of Brazilian smoothing treatments. Ideal for sensitive scalps.</p>
</li>
</ul>
<p data-start="1469" data-end="1485"><strong data-start="1469" data-end="1483">HOW TO USE</strong></p>
<ol data-start="1487" data-end="1777">
<li data-start="1487" data-end="1555">
<p data-start="1490" data-end="1555">Gently wash your hair with the <strong data-start="1521" data-end="1553">UNIVERSEL Clarifying Shampoo</strong></p>
</li>
<li data-start="1556" data-end="1579">
<p data-start="1559" data-end="1579">Towel-dry the hair</p>
</li>
<li data-start="1580" data-end="1644">
<p data-start="1583" data-end="1644">Apply the <strong data-start="1593" data-end="1614">LISSAGE </strong>and leave on for 30 minutes</p>
</li>
<li data-start="1645" data-end="1655">
<p data-start="1648" data-end="1655">Rinse</p>
</li>
<li data-start="1656" data-end="1729">
<p data-start="1659" data-end="1729">Apply the <strong data-start="1669" data-end="1699">AMINOPLEX Repair Treatment</strong> and leave on for 10 minutes</p>
</li>
<li data-start="1730" data-end="1743">
<p data-start="1733" data-end="1743">Blow-dry</p>
</li>
<li data-start="1744" data-end="1777">
<p data-start="1747" data-end="1777">Straighten using a flat iron</p>
</li>
</ol>
<p data-start="1784" data-end="1808"><strong data-start="1784" data-end="1806">CUSTOMIZED RESULTS</strong></p>
<ul data-start="1810" data-end="2065">
<li data-start="1810" data-end="1892">
<p data-start="1812" data-end="1892"><strong data-start="1812" data-end="1862">Smoothing (80–100% smoothing power):</strong> Use 100% AnS Brasil Extrême</p>
</li>
<li data-start="1893" data-end="1971">
<p data-start="1895" data-end="1971"><strong data-start="1895" data-end="1937">Capillary Botox (50% smoothing power):</strong> Mix 50% Extrême + 50% Aminoplex</p>
</li>
<li data-start="1972" data-end="2065">
<p data-start="1974" data-end="2065"><strong data-start="1974" data-end="2031">Curl Redefinition / Anti-Frizz (25% smoothing power):</strong> Mix 25% Extrême + 75% Aminoplex</p>
</li>
</ul>
<p data-start="2067" data-end="2129">Your hair will be soft, shiny, frizz-free, and easy to manage.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Sérum</title>
		<link>https://ansitalia.com/en/prodotto/serum/</link>
		
		<dc:creator><![CDATA[ans_admin_3241]]></dc:creator>
		<pubDate>Thu, 15 May 2025 10:06:03 +0000</pubDate>
				<guid isPermaLink="false">https://ansitalia.com/en/?post_type=product&#038;p=553</guid>

					<description><![CDATA[<p data-start="90" data-end="145"><strong data-start="90" data-end="143">Leave-In Protective Serum – Dry Ends &#38; Split Ends</strong></p>

<ul data-start="146" data-end="257">
 	<li data-start="146" data-end="207">
<p data-start="148" data-end="207">Hydrates without weighing down or leaving the hair greasy</p>
</li>
 	<li data-start="208" data-end="228">
<p data-start="210" data-end="228">Smooths the ends</p>
</li>
 	<li data-start="229" data-end="257">
<p data-start="231" data-end="257">Provides heat protection</p>
</li>
</ul>
<p data-start="259" data-end="488"><strong data-start="259" data-end="281">The product’s edge</strong>: a complex of macadamia, monoï, myrrh, and olive oils that deeply nourish the hair. Its lightweight formula helps repair fragile strands and split ends, while offering thermal protection during blow-drying.</p>
<p data-start="490" data-end="620"><strong data-start="490" data-end="539">Naturally derived ingredients – Vegan formula</strong><br data-start="539" data-end="542" />Free from salt and parabens<br data-start="569" data-end="572" /><strong data-start="572" data-end="620">50 ml – Recycled and biodegradable packaging</strong></p>]]></description>
										<content:encoded><![CDATA[<p data-start="79" data-end="267"><strong data-start="79" data-end="91">WHO IS IT FOR</strong><br data-start="91" data-end="94" />All hair types.<br data-start="109" data-end="112" />Hair with split ends or signs of fragility.<br data-start="155" data-end="158" />All AnS treatments are compatible with the maintenance or follow-up of Brazilian smoothing treatments.</p>
<p data-start="274" data-end="649"><strong data-start="274" data-end="286">BENEFITS</strong><br data-start="286" data-end="289" />The <strong data-start="293" data-end="319">Sublimating Hair Serum</strong> is a styling treatment highly concentrated in naturally derived active ingredients, especially oils, designed to ease styling and enhance shine. It deeply nourishes the hair, helps repair damage and split ends, and provides thermal protection during blow-drying. Its lightweight formula leaves hair soft, shiny, and never greasy.</p>
<p data-start="651" data-end="739">A clean beauty formula developed by the AnS Brasil Lab based on a synergy of 4 key oils:</p>
<ul data-start="741" data-end="1016">
<li data-start="741" data-end="816">
<p data-start="743" data-end="816"><strong data-start="743" data-end="758">Strengthens</strong> and <strong data-start="763" data-end="776">nourishes</strong> the hair fiber with <strong data-start="797" data-end="814">Macadamia Oil</strong></p>
</li>
<li data-start="817" data-end="868">
<p data-start="819" data-end="868"><strong data-start="819" data-end="830">Repairs</strong> sun-damaged hair with <strong data-start="853" data-end="866">Monoï Oil</strong></p>
</li>
<li data-start="869" data-end="937">
<p data-start="871" data-end="937"><strong data-start="871" data-end="882">Soothes</strong>, <strong data-start="884" data-end="899">regenerates</strong>, and <strong data-start="905" data-end="916">softens</strong> with <strong data-start="922" data-end="935">Myrrh Oil</strong></p>
</li>
<li data-start="938" data-end="1016">
<p data-start="940" data-end="1016"><strong data-start="940" data-end="952">Hydrates</strong>, adds <strong data-start="959" data-end="968">shine</strong>, and supports healthy growth with <strong data-start="1003" data-end="1016">Olive Oil</strong></p>
</li>
</ul>
<p data-start="1023" data-end="1185"><strong data-start="1023" data-end="1037">HOW TO USE</strong><br data-start="1037" data-end="1040" />Apply as a finishing touch on dry hair to add nourishment, tame frizz, and boost mirror-like shine. Use on lengths and ends. Ideal for daily use.</p>
<p data-start="1192" data-end="1359"><strong data-start="1192" data-end="1203">RESULTS</strong><br data-start="1203" data-end="1206" />Lengths and ends are intensely nourished without greasiness, leaving hair radiant, soft, and easy to style. A must-have for every daily haircare routine.</p>
<p data-start="1366" data-end="1438"><strong data-start="1366" data-end="1390">THE BENEFICIAL BLEND</strong><br data-start="1390" data-end="1393" /><strong data-start="1393" data-end="1438">Moisturizing &amp; Protective Oil Concentrate</strong></p>
<ul data-start="1440" data-end="1804">
<li data-start="1440" data-end="1534">
<p data-start="1442" data-end="1534"><strong data-start="1442" data-end="1459">Macadamia Oil</strong>: deeply nourishing and ultra-regenerating, makes hair stronger and softer.</p>
</li>
<li data-start="1535" data-end="1632">
<p data-start="1537" data-end="1632"><strong data-start="1537" data-end="1550">Monoï Oil</strong>: rich in saturated fatty acids, ideal for repairing hair damaged by sun exposure.</p>
</li>
<li data-start="1633" data-end="1712">
<p data-start="1635" data-end="1712"><strong data-start="1635" data-end="1648">Myrrh Oil</strong>: known for its calming, softening, and regenerating properties.</p>
</li>
<li data-start="1713" data-end="1804">
<p data-start="1715" data-end="1804"><strong data-start="1715" data-end="1728">Olive Oil</strong>: hydrates, enhances shine, helps prevent hair loss, and repairs split ends.</p>
</li>
</ul>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Brume Volumizer</title>
		<link>https://ansitalia.com/en/prodotto/brume-volumizer/</link>
		
		<dc:creator><![CDATA[ans_admin_3241]]></dc:creator>
		<pubDate>Thu, 15 May 2025 10:06:03 +0000</pubDate>
				<guid isPermaLink="false">https://ansitalia.com/en/?post_type=product&#038;p=552</guid>

					<description><![CDATA[<p data-start="81" data-end="117"><strong data-start="81" data-end="115">Volumizing spray for fine hair</strong></p>

<ul data-start="119" data-end="211">
 	<li data-start="119" data-end="143">
<p data-start="121" data-end="143">Coats the hair fiber</p>
</li>
 	<li data-start="144" data-end="170">
<p data-start="146" data-end="170">Boosts volume and tone</p>
</li>
 	<li data-start="171" data-end="211">
<p data-start="173" data-end="211">Protects and makes detangling easier</p>
</li>
</ul>
<p data-start="213" data-end="553"><strong data-start="213" data-end="235">Product +:</strong> A formula enriched with <strong data-start="260" data-end="279">hyaluronic acid</strong> for deep and surface-level regeneration of the hair fiber. Combined with <strong data-start="353" data-end="397">tea tree and sweet orange essential oils</strong>, <strong data-start="399" data-end="416">provitamin B5</strong>, and <strong data-start="422" data-end="442">flaxseed extract</strong>, it tones, coats, adds shine, protects from external aggressions, and makes the hair easier to comb through.</p>
<p data-start="555" data-end="733"><strong data-start="555" data-end="594">90.3% ingredients of natural origin</strong> – <strong data-start="597" data-end="614">Vegan formula</strong><br data-start="614" data-end="617" />Free from salt, parabens, and silicones<br data-start="656" data-end="659" /><strong data-start="659" data-end="669">250 ml</strong> – Recycled and biodegradable packaging<br data-start="708" data-end="711" /><strong data-start="711" data-end="731">Leave-in formula</strong></p>]]></description>
										<content:encoded><![CDATA[<p data-start="114" data-end="133"><strong data-start="114" data-end="131">WHO IT’S FOR:</strong></p>
<ul data-start="134" data-end="329">
<li data-start="134" data-end="147">
<p data-start="136" data-end="147">Fine hair</p>
</li>
<li data-start="148" data-end="182">
<p data-start="150" data-end="182">Hair lacking tone and vitality</p>
</li>
<li data-start="183" data-end="285">
<p data-start="185" data-end="285">Hair that has thinned or lost density due to age, medical treatments, or repeated poor care habits</p>
</li>
<li data-start="286" data-end="329">
<p data-start="288" data-end="329">Tired, lifeless hair in need of a boost</p>
</li>
</ul>
<p data-start="336" data-end="569"><strong data-start="336" data-end="349">BENEFITS:</strong><br data-start="349" data-end="352" /><strong data-start="352" data-end="371">Brume Volumizer</strong> is a protective toning spray specifically designed to bring volume, tone, and energy back to fine, tired, and lifeless hair, while protecting it from external aggressions (pollution, sun exposure).</p>
<p data-start="571" data-end="631">A clean beauty, vegan formula developed by the AnS Lab that:</p>
<ul data-start="633" data-end="1029">
<li data-start="633" data-end="707">
<p data-start="635" data-end="707"><strong data-start="635" data-end="647">PURIFIES</strong> and <strong data-start="652" data-end="663">SOOTHES</strong> the scalp with <strong data-start="679" data-end="705">Tea Tree Essential Oil</strong></p>
</li>
<li data-start="708" data-end="794">
<p data-start="710" data-end="794"><strong data-start="710" data-end="719">TONES</strong> and restores <strong data-start="733" data-end="756">vitality and bounce</strong> with <strong data-start="762" data-end="792">Sweet Orange Essential Oil</strong></p>
</li>
<li data-start="795" data-end="874">
<p data-start="797" data-end="874"><strong data-start="797" data-end="806">COATS</strong>, <strong data-start="808" data-end="820">SMOOTHES</strong>, and <strong data-start="826" data-end="837">REPAIRS</strong> the hair with <strong data-start="852" data-end="872">Flaxseed Extract</strong></p>
</li>
<li data-start="875" data-end="950">
<p data-start="877" data-end="950"><strong data-start="877" data-end="889">HYDRATES</strong> and <strong data-start="894" data-end="909">REGENERATES</strong> in depth thanks to <strong data-start="929" data-end="948">Hyaluronic Acid</strong></p>
</li>
<li data-start="951" data-end="1029">
<p data-start="953" data-end="1029"><strong data-start="953" data-end="964">REPAIRS</strong>, <strong data-start="966" data-end="981">STRENGTHENS</strong>, and <strong data-start="987" data-end="999">PROTECTS</strong> with <strong data-start="1005" data-end="1029">Provitamins B5 and E</strong></p>
</li>
</ul>
<p data-start="1036" data-end="1140"><strong data-start="1036" data-end="1051">HOW TO USE:</strong><br data-start="1051" data-end="1054" />Spray <strong data-start="1060" data-end="1079">Brume Volumizer</strong> on damp or dry hair and distribute evenly along the lengths.</p>
<p data-start="1142" data-end="1246">Massage into the scalp, lifting the roots (ideally with your head down), and let dry naturally or style.</p>
<p data-start="1248" data-end="1365">Separate your hair into sections, gently scrunch each section upwards between your hands to build the desired volume.</p>
<p data-start="1372" data-end="1638"><strong data-start="1372" data-end="1384">RESULTS:</strong><br data-start="1384" data-end="1387" />Your hair regains <strong data-start="1405" data-end="1452">maximum volume and density from root to tip</strong>. It&#8217;s soft, shiny, and easier to style—with a look that lasts throughout the day. The spray also protects against <strong data-start="1567" data-end="1580">pollution</strong> and <strong data-start="1585" data-end="1598">UV damage</strong>, keeping your hair vibrant and healthy.</p>
<p data-start="1645" data-end="1695"><strong data-start="1645" data-end="1695">THE BENEFICIAL FORMULA – TONING AND PROTECTIVE</strong></p>
<ul data-start="1697" data-end="2301">
<li data-start="1697" data-end="1842">
<p data-start="1699" data-end="1842"><strong data-start="1699" data-end="1725">Tea Tree Essential Oil</strong>: Anti-inflammatory and healing, purifies the scalp—particularly helpful for fine or thinning hair prone to buildup</p>
</li>
<li data-start="1843" data-end="1966">
<p data-start="1845" data-end="1966"><strong data-start="1845" data-end="1875">Sweet Orange Essential Oil</strong>: A natural tonic for the hair fiber, restoring vitality and tone with an uplifting scent</p>
</li>
<li data-start="1967" data-end="2075">
<p data-start="1969" data-end="2075"><strong data-start="1969" data-end="1989">Flaxseed Extract</strong>: Coats and softens the hair, enhances shine, and adds body by smoothing the cuticle</p>
</li>
<li data-start="2076" data-end="2186">
<p data-start="2078" data-end="2186"><strong data-start="2078" data-end="2097">Hyaluronic Acid</strong>: Deeply hydrates and plumps the hair, giving a “botox effect” to dull, fragile strands</p>
</li>
<li data-start="2187" data-end="2301">
<p data-start="2189" data-end="2301"><strong data-start="2189" data-end="2213">Provitamins B5 and E</strong>: Regenerate, hydrate, and protect both scalp and hair, strengthening from root to tip</p>
</li>
</ul>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Curl design</title>
		<link>https://ansitalia.com/en/prodotto/curl-design/</link>
		
		<dc:creator><![CDATA[ans_admin_3241]]></dc:creator>
		<pubDate>Thu, 15 May 2025 10:06:03 +0000</pubDate>
				<guid isPermaLink="false">https://ansitalia.com/en/?post_type=product&#038;p=551</guid>

					<description><![CDATA[<p data-start="86" data-end="149"><strong data-start="86" data-end="104">Curl Activator</strong><br data-start="104" data-end="107" />Styling treatment for curly or wavy hair</p>

<ul>
 	<li data-start="151" data-end="246">Defines curls without stiffness</li>
 	<li data-start="151" data-end="246">Boosts elasticity and bounce</li>
 	<li data-start="151" data-end="246">Hydrates and protects the hair</li>
</ul>
<p data-start="248" data-end="533"><strong data-start="248" data-end="270">Product +:</strong><br data-start="270" data-end="273" />A rich formula powered by <strong data-start="299" data-end="315">marine algae</strong> to deeply rebuild the hair fiber, combined with <strong data-start="364" data-end="377">Aloe Vera</strong> for intense hydration, <strong data-start="401" data-end="421">Flaxseed extract</strong> to shape and smooth curls, and a blend of <strong data-start="464" data-end="501">Coconut, Pataua, and Avocado oils</strong> to nourish and soften the hair.</p>
<p data-start="535" data-end="681"><strong data-start="535" data-end="590">91.7% naturally derived ingredients – Vegan formula</strong><br data-start="590" data-end="593" />Free from salt, parabens, and silicones<br data-start="632" data-end="635" /><strong data-start="635" data-end="681">150 ml – Recycled, biodegradable packaging</strong></p>]]></description>
										<content:encoded><![CDATA[<p data-start="105" data-end="156"><strong data-start="105" data-end="156">Curl Design – Leave-In Curl Enhancing Treatment</strong></p>
<p data-start="158" data-end="357"><strong data-start="158" data-end="166">FOR:</strong><br data-start="166" data-end="169" />Wavy or curly hair lacking hydration, bounce, and definition.<br data-start="230" data-end="233" />Ideal for curls in need of elasticity and structure.<br data-start="285" data-end="288" />Compatible with all AnS in-salon Rituals and post-treatment routines.</p>
<p data-start="359" data-end="665"><strong data-start="359" data-end="372">BENEFITS:</strong><br data-start="372" data-end="375" />Curl Design is a curl-defining, hydrating leave-in treatment rich in naturally derived active ingredients that deeply nourish and protect wavy and curly hair from external aggressions (pollution, sun, wind). It shapes and enhances curls without stiffness, boosting their natural elasticity.</p>
<p data-start="667" data-end="726"><strong data-start="667" data-end="724">A clean beauty formula developed by the AnS Lab that:</strong></p>
<ul data-start="727" data-end="1049">
<li data-start="727" data-end="768">
<p data-start="729" data-end="768"><strong data-start="729" data-end="751">HYDRATES &amp; REPAIRS</strong> with Aloe Vera</p>
</li>
<li data-start="769" data-end="848">
<p data-start="771" data-end="848"><strong data-start="771" data-end="798">NOURISHES &amp; REVITALIZES</strong> with marine algae rich in proteins and minerals</p>
</li>
<li data-start="849" data-end="909">
<p data-start="851" data-end="909"><strong data-start="851" data-end="885">DEFINES CURLS &amp; CONTROLS FRIZZ</strong> with Flaxseed extract</p>
</li>
<li data-start="910" data-end="985">
<p data-start="912" data-end="985"><strong data-start="912" data-end="938">REBUILDS &amp; STRENGTHENS</strong> the hair fiber with a complex of amino acids</p>
</li>
<li data-start="986" data-end="1049">
<p data-start="988" data-end="1049"><strong data-start="988" data-end="1010">PROTECTS &amp; SOFTENS</strong> with Coconut, Pataua, and Avocado oils</p>
</li>
</ul>
<p data-start="1051" data-end="1332"><strong data-start="1051" data-end="1066">HOW TO USE:</strong><br data-start="1066" data-end="1069" />Apply generously to damp hair, ideally after washing with Bain HydraCurl. Distribute evenly from roots to ends.<br data-start="1180" data-end="1183" />Allow hair to air-dry or dry with a diffuser. Scrunch gently to reshape curls.<br data-start="1261" data-end="1264" />For more defined curls, wrap individual strands around your fingers.</p>
<p data-start="1334" data-end="1584"><strong data-start="1334" data-end="1346">RESULTS:</strong><br data-start="1346" data-end="1349" />Hair is deeply hydrated and strengthened. Curls are soft, bouncy, and well-defined, with no stiffness or heaviness. The lightweight formula leaves hair shiny, manageable, and protected from environmental damage, chlorine, and sea salt.</p>
<p data-start="1586" data-end="1640"><strong data-start="1586" data-end="1640">THE BOTANICAL FORMULA – CURL ACTIVATING &amp; DEFINING</strong></p>
<ul data-start="1642" data-end="2346">
<li data-start="1642" data-end="1731">
<p data-start="1644" data-end="1731"><strong data-start="1644" data-end="1666">Amino Acid Complex</strong> – Strengthens the hair from within and protects against aging.</p>
</li>
<li data-start="1732" data-end="1858">
<p data-start="1734" data-end="1858"><strong data-start="1734" data-end="1747">Aloe Vera</strong> – Composed of 98% water and loaded with vitamins A, B6, and B9, it hydrates and soothes both scalp and hair.</p>
</li>
<li data-start="1859" data-end="1974">
<p data-start="1861" data-end="1974"><strong data-start="1861" data-end="1877">Marine Algae</strong> – Rich in amino acids and minerals, they repair, restructure, and remineralize the hair fiber.</p>
</li>
<li data-start="1975" data-end="2068">
<p data-start="1977" data-end="2068"><strong data-start="1977" data-end="1997">Flaxseed Extract</strong> – Smooths, defines curls, and adds natural shine while taming frizz.</p>
</li>
<li data-start="2069" data-end="2138">
<p data-start="2071" data-end="2138"><strong data-start="2071" data-end="2086">Coconut Oil</strong> – Restores shine and protects color-treated hair.</p>
</li>
<li data-start="2139" data-end="2253">
<p data-start="2141" data-end="2253"><strong data-start="2141" data-end="2156">Avocado Oil</strong> – Packed with vitamins A, B, C, D, E, H, and PP, it hydrates, nourishes, and strengthens hair.</p>
</li>
<li data-start="2254" data-end="2346">
<p data-start="2256" data-end="2346"><strong data-start="2256" data-end="2270">Pataua Oil</strong> – Nourishes and protects the fiber, leaving curls soft and healthy-looking.</p>
</li>
</ul>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Brume de BBOil</title>
		<link>https://ansitalia.com/en/prodotto/brume-de-bboil/</link>
		
		<dc:creator><![CDATA[ans_admin_3241]]></dc:creator>
		<pubDate>Thu, 15 May 2025 10:06:03 +0000</pubDate>
				<guid isPermaLink="false">https://ansitalia.com/en/?post_type=product&#038;p=550</guid>

					<description><![CDATA[<p data-start="76" data-end="105"><strong data-start="76" data-end="105">Leave-in protective spray</strong></p>

<ul data-start="107" data-end="264">
 	<li data-start="107" data-end="144">
<p data-start="109" data-end="144">Lightweight formula for fine hair</p>
</li>
 	<li data-start="145" data-end="188">
<p data-start="147" data-end="188">Hydrates without weighing down the hair</p>
</li>
 	<li data-start="189" data-end="235">
<p data-start="191" data-end="235">Shields the hair from external aggressions</p>
</li>
 	<li data-start="236" data-end="264">
<p data-start="238" data-end="264">Thermo-protective action</p>
</li>
</ul>
<p data-start="266" data-end="508"><strong data-start="266" data-end="288">Product +:</strong> A formula enriched with a <strong data-start="315" data-end="332">blend of oils</strong> to coat and deeply nourish the hair fiber, combined with <strong data-start="390" data-end="403">red algae</strong> and <strong data-start="408" data-end="427">hyaluronic acid</strong> to optimally repair and protect against damage from heat styling or UV exposure.</p>
<p data-start="510" data-end="657"><strong data-start="510" data-end="565">94.1% ingredients of natural origin – Vegan formula</strong><br data-start="565" data-end="568" />Free from salt, parabens, and silicones<br data-start="607" data-end="610" />150 ml – Recycled and biodegradable packaging</p>]]></description>
										<content:encoded><![CDATA[<p data-start="102" data-end="121"><strong data-start="102" data-end="119">WHO IT’S FOR:</strong></p>
<ul data-start="122" data-end="327">
<li data-start="122" data-end="135">
<p data-start="124" data-end="135">Fine hair</p>
</li>
<li data-start="136" data-end="194">
<p data-start="138" data-end="194">Those who frequently use blow-dryers and styling tools</p>
</li>
<li data-start="195" data-end="259">
<p data-start="197" data-end="259">Swimmers or people exposed to repeated chlorine or saltwater</p>
</li>
<li data-start="260" data-end="327">
<p data-start="262" data-end="327">All AnS products are compatible with post- or ongoing Ritual care</p>
</li>
</ul>
<p data-start="334" data-end="614"><strong data-start="334" data-end="347">BENEFITS:</strong><br data-start="347" data-end="350" /><strong data-start="350" data-end="365">Brume BBOIL</strong> is a thermo-protective spray highly concentrated in natural actives—especially oils—designed to shield hair from external stress caused by styling tools, UV exposure, pool chlorine, or sea salt. Its lightweight formula makes it ideal for fine hair.</p>
<p data-start="616" data-end="654">Developed by the AnS Lab, Brume BBOIL:</p>
<ul data-start="656" data-end="1065">
<li data-start="656" data-end="716">
<p data-start="658" data-end="716"><strong data-start="658" data-end="673">REGENERATES</strong> and <strong data-start="678" data-end="690">PROTECTS</strong> with <strong data-start="696" data-end="714">Inca Inchi Oil</strong></p>
</li>
<li data-start="717" data-end="804">
<p data-start="719" data-end="804"><strong data-start="719" data-end="732">NOURISHES</strong>, <strong data-start="734" data-end="746">HYDRATES</strong>, and adds <strong data-start="757" data-end="782">softness and vitality</strong> with <strong data-start="788" data-end="802">Jojoba Oil</strong></p>
</li>
<li data-start="805" data-end="921">
<p data-start="807" data-end="921"><strong data-start="807" data-end="816">COATS</strong> the hair, adds <strong data-start="832" data-end="840">body</strong>, <strong data-start="842" data-end="864">repairs split ends</strong>, and <strong data-start="870" data-end="885">tames frizz</strong> with <strong data-start="891" data-end="919">Almond and Flaxseed Oils</strong></p>
</li>
<li data-start="922" data-end="963">
<p data-start="924" data-end="963"><strong data-start="924" data-end="940">BOOSTS SHINE</strong> with <strong data-start="946" data-end="961">Coconut Oil</strong></p>
</li>
<li data-start="964" data-end="1002">
<p data-start="966" data-end="1002"><strong data-start="966" data-end="981">REVITALIZES</strong> with <strong data-start="987" data-end="1000">Red Algae</strong></p>
</li>
<li data-start="1003" data-end="1065">
<p data-start="1005" data-end="1065"><strong data-start="1005" data-end="1040">DEEPLY HYDRATES and REJUVENATES</strong> with <strong data-start="1046" data-end="1065">Hyaluronic Acid</strong></p>
</li>
</ul>
<p data-start="1072" data-end="1200"><strong data-start="1072" data-end="1087">HOW TO USE:</strong><br data-start="1087" data-end="1090" />Spray <strong data-start="1096" data-end="1111">Brume BBOIL</strong> onto damp or dry hair. It can also be used daily in the shower. Comb through as desired.</p>
<p data-start="1202" data-end="1371">This treatment integrates into any haircare routine, regardless of hair type or styling preferences. Use it as a <strong data-start="1315" data-end="1327">leave-in</strong>, <strong data-start="1329" data-end="1346">styling spray</strong>, or <strong data-start="1351" data-end="1370">daily protector</strong>.</p>
<p data-start="1373" data-end="1472">Its oil-rich formula helps prolong the results of Brazilian smoothing and keratin-based treatments.</p>
<p data-start="1479" data-end="1756"><strong data-start="1479" data-end="1491">RESULTS:</strong><br data-start="1491" data-end="1494" />Hair is strengthened, hydrated, and silky from root to tip. The lightweight texture deeply nourishes without weighing hair down. Your strands are protected from external stressors—especially from heat styling, as well as chlorine and salt exposure from swimming.</p>
<p data-start="1763" data-end="1827"><strong data-start="1763" data-end="1827">THE BENEFICIAL FORMULA – THERMO-PROTECTIVE OIL-INFUSED SPRAY</strong></p>
<ul data-start="1829" data-end="2478">
<li data-start="1829" data-end="1936">
<p data-start="1831" data-end="1936"><strong data-start="1831" data-end="1849">Inca Inchi Oil</strong>: Regenerates, protects, and beautifies. Ideal for softening and structuring the hair</p>
</li>
<li data-start="1937" data-end="2062">
<p data-start="1939" data-end="2062"><strong data-start="1939" data-end="1953">Jojoba Oil</strong>: Nourishes, hydrates, and revitalizes fragile hair with its strong anti-dehydration and healing properties</p>
</li>
<li data-start="2063" data-end="2144">
<p data-start="2065" data-end="2144"><strong data-start="2065" data-end="2093">Almond and Flaxseed Oils</strong>: Soften, coat the hair, and add volume and shine</p>
</li>
<li data-start="2145" data-end="2277">
<p data-start="2147" data-end="2277"><strong data-start="2147" data-end="2162">Coconut Oil</strong>: Enhances shine, protects color-treated hair, and acts as a cell regenerator, antioxidant, and anti-inflammatory</p>
</li>
<li data-start="2278" data-end="2364">
<p data-start="2280" data-end="2364"><strong data-start="2280" data-end="2293">Red Algae</strong>: Controls frizz, repairs split ends, and shields against heat damage</p>
</li>
<li data-start="2365" data-end="2478">
<p data-start="2367" data-end="2478"><strong data-start="2367" data-end="2386">Hyaluronic Acid</strong>: Deeply hydrates and plumps dry or damaged hair, delivering a &#8220;botox-like&#8221; smoothing effect</p>
</li>
</ul>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>BBOil</title>
		<link>https://ansitalia.com/en/prodotto/bboil/</link>
		
		<dc:creator><![CDATA[ans_admin_3241]]></dc:creator>
		<pubDate>Tue, 13 May 2025 12:29:38 +0000</pubDate>
				<guid isPermaLink="false">http://ans_admin_3241</guid>

					<description><![CDATA[<p data-start="92" data-end="137"><strong data-start="92" data-end="137">Leave-in protective milk – All hair types</strong></p>

<ul data-start="139" data-end="231">
 	<li data-start="139" data-end="160">
<p data-start="141" data-end="160">Hydrates the hair</p>
</li>
 	<li data-start="161" data-end="202">
<p data-start="163" data-end="202">Protects against external aggressions</p>
</li>
 	<li data-start="203" data-end="231">
<p data-start="205" data-end="231">Thermo-protective action</p>
</li>
</ul>
<p data-start="233" data-end="491"><strong data-start="233" data-end="255">Product +:</strong> A formula enriched with a <strong data-start="282" data-end="299">blend of oils</strong> to coat and deeply nourish the hair fiber, combined with <strong data-start="357" data-end="370">red algae</strong> and <strong data-start="375" data-end="394">hyaluronic acid</strong> to optimally repair and shield the hair from heat damage caused by styling tools or UV exposure.</p>
<p data-start="493" data-end="640"><strong data-start="493" data-end="548">94.1% ingredients of natural origin – Vegan formula</strong><br data-start="548" data-end="551" />Free from salt, parabens, and silicones<br data-start="590" data-end="593" />150 ml – Recycled and biodegradable packaging</p>]]></description>
										<content:encoded><![CDATA[<p data-start="89" data-end="108"><strong data-start="89" data-end="106">WHO IT’S FOR:</strong></p>
<ul data-start="109" data-end="455">
<li data-start="109" data-end="192">
<p data-start="111" data-end="192">All hair types / Thick hair<br data-start="138" data-end="141" />(<em data-start="144" data-end="189">For normal to fine hair, see Brume de BBOIL</em>)</p>
</li>
<li data-start="193" data-end="247">
<p data-start="195" data-end="247">Those who frequently blow-dry or use styling tools</p>
</li>
<li data-start="248" data-end="305">
<p data-start="250" data-end="305">Unruly hair, difficult to smooth, prone to split ends</p>
</li>
<li data-start="306" data-end="375">
<p data-start="308" data-end="375">Those who swim or expose their hair to chlorine or salt regularly</p>
</li>
<li data-start="376" data-end="455">
<p data-start="378" data-end="455">All AnS products are compatible with post- or maintenance care of AnS Rituals</p>
</li>
</ul>
<p data-start="462" data-end="660"><strong data-start="462" data-end="475">BENEFITS:</strong><br data-start="475" data-end="478" /><strong data-start="478" data-end="487">BBOIL</strong> is a thermo-protective treatment milk made with a blend of oils that shields the hair from external stress caused by heat styling, UV exposure, pool chlorine, and sea salt.</p>
<p data-start="662" data-end="715">A clean beauty formula developed by the AnS Lab that:</p>
<ul data-start="717" data-end="1124">
<li data-start="717" data-end="777">
<p data-start="719" data-end="777"><strong data-start="719" data-end="734">REGENERATES</strong> and <strong data-start="739" data-end="751">PROTECTS</strong> with <strong data-start="757" data-end="775">Inca Inchi Oil</strong></p>
</li>
<li data-start="778" data-end="865">
<p data-start="780" data-end="865"><strong data-start="780" data-end="793">NOURISHES</strong>, <strong data-start="795" data-end="807">HYDRATES</strong>, and adds <strong data-start="818" data-end="843">softness and vitality</strong> with <strong data-start="849" data-end="863">Jojoba Oil</strong></p>
</li>
<li data-start="866" data-end="982">
<p data-start="868" data-end="982"><strong data-start="868" data-end="877">COATS</strong> the hair, adds <strong data-start="893" data-end="901">body</strong>, <strong data-start="903" data-end="925">repairs split ends</strong>, and <strong data-start="931" data-end="946">tames frizz</strong> with <strong data-start="952" data-end="980">Almond and Flaxseed Oils</strong></p>
</li>
<li data-start="983" data-end="1022">
<p data-start="985" data-end="1022"><strong data-start="985" data-end="999">ADDS SHINE</strong> with <strong data-start="1005" data-end="1020">Coconut Oil</strong></p>
</li>
<li data-start="1023" data-end="1061">
<p data-start="1025" data-end="1061"><strong data-start="1025" data-end="1040">REVITALIZES</strong> with <strong data-start="1046" data-end="1059">Red Algae</strong></p>
</li>
<li data-start="1062" data-end="1124">
<p data-start="1064" data-end="1124"><strong data-start="1064" data-end="1099">DEEPLY HYDRATES and REJUVENATES</strong> with <strong data-start="1105" data-end="1124">Hyaluronic Acid</strong></p>
</li>
</ul>
<p data-start="1131" data-end="1221"><strong data-start="1131" data-end="1146">HOW TO USE:</strong><br data-start="1146" data-end="1149" />Apply a small amount of <strong data-start="1173" data-end="1182">BBOIL</strong> to damp or dry hair. Style as desired.</p>
<p data-start="1223" data-end="1411">This treatment integrates easily into any haircare routine, regardless of hair type or styling needs.<br data-start="1324" data-end="1327" />It can be used as a <strong data-start="1347" data-end="1359">leave-in</strong>, a <strong data-start="1363" data-end="1380">blow-dry milk</strong>, or a <strong data-start="1387" data-end="1410">daily styling cream</strong>.</p>
<p data-start="1413" data-end="1512">Its rich oil-based formula helps prolong the effects of Brazilian smoothing and keratin treatments.</p>
<p data-start="1519" data-end="1819"><strong data-start="1519" data-end="1531">RESULTS:</strong><br data-start="1531" data-end="1534" />Your hair is strengthened and deeply hydrated from root to tip, easy to detangle and manage, and exceptionally soft to the touch. Deeply nourished, it is protected from external stress, especially from repeated blow-drying, styling, and environmental aggressors like salt and chlorine.</p>
<p data-start="1826" data-end="1887"><strong data-start="1826" data-end="1887">THE BENEFICIAL FORMULA – THERMO-PROTECTIVE, OIL-RICH CARE</strong></p>
<ul data-start="1889" data-end="2569">
<li data-start="1889" data-end="1979">
<p data-start="1891" data-end="1979"><strong data-start="1891" data-end="1909">Inca Inchi Oil</strong>: Regenerates, protects, and softens the hair while adding structure</p>
</li>
<li data-start="1980" data-end="2129">
<p data-start="1982" data-end="2129"><strong data-start="1982" data-end="1996">Jojoba Oil</strong>: Deeply moisturizes, nourishes, and revitalizes; an ideal ally for fragile hair due to its healing and anti-dehydration properties</p>
</li>
<li data-start="2130" data-end="2213">
<p data-start="2132" data-end="2213"><strong data-start="2132" data-end="2158">Almond &amp; Flaxseed Oils</strong>: Coat the hair, soften it, add body, and boost shine</p>
</li>
<li data-start="2214" data-end="2355">
<p data-start="2216" data-end="2355"><strong data-start="2216" data-end="2231">Coconut Oil</strong>: Restores gloss to dull and damaged hair, protects color-treated strands, and acts as an antioxidant and cell regenerator</p>
</li>
<li data-start="2356" data-end="2446">
<p data-start="2358" data-end="2446"><strong data-start="2358" data-end="2371">Red Algae</strong>: Tames frizz, repairs split ends, and shields the fiber from heat damage</p>
</li>
<li data-start="2447" data-end="2569">
<p data-start="2449" data-end="2569"><strong data-start="2449" data-end="2468">Hyaluronic Acid</strong>: Deeply hydrates and restores dry or damaged hair with a &#8220;botox effect,&#8221; leaving it smooth and silky</p>
</li>
</ul>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Masque Algoe</title>
		<link>https://ansitalia.com/en/prodotto/masque-algoe/</link>
		
		<dc:creator><![CDATA[ans_admin_3241]]></dc:creator>
		<pubDate>Tue, 13 May 2025 12:29:37 +0000</pubDate>
				<guid isPermaLink="false">http://ans_admin_3241</guid>

					<description><![CDATA[<p data-start="106" data-end="166"><strong data-start="106" data-end="166">Hydrating mask for all hair types (formerly Vegan Mask).</strong></p>

<ul data-start="168" data-end="246">
 	<li data-start="168" data-end="198">
<p data-start="170" data-end="198">Revitalizes the hair fiber</p>
</li>
 	<li data-start="199" data-end="221">
<p data-start="201" data-end="221">Purifies the scalp</p>
</li>
 	<li data-start="222" data-end="246">
<p data-start="224" data-end="246">Hydrates the lengths</p>
</li>
</ul>
<p data-start="248" data-end="497"><strong data-start="248" data-end="270">Product highlight:</strong> a formula rich in <strong data-start="289" data-end="312">plant-based keratin</strong> to deeply restore the hair fiber, combined with <strong data-start="361" data-end="379">plant collagen</strong> and <strong data-start="384" data-end="397">aloe vera</strong> for optimal hydration, and <strong data-start="425" data-end="438">spirulina</strong> to deliver essential proteins for healthy, beautiful hair.</p>
<p data-start="499" data-end="640"><strong data-start="499" data-end="552">91% ingredients of natural origin – Vegan formula</strong><br data-start="552" data-end="555" />Free from salt, parabens, and silicones<br data-start="594" data-end="597" />300 g – Recycled, biodegradable packaging</p>]]></description>
										<content:encoded><![CDATA[<p data-start="64" data-end="83"><strong data-start="64" data-end="81">WHO IT’S FOR:</strong></p>
<ul data-start="84" data-end="189">
<li data-start="84" data-end="102">
<p data-start="86" data-end="102">All hair types</p>
</li>
<li data-start="103" data-end="189">
<p data-start="105" data-end="189">All AnS treatments are compatible with post- or maintenance Brazilian smoothing care</p>
</li>
</ul>
<p data-start="196" data-end="495"><strong data-start="196" data-end="209">BENEFITS:</strong><br data-start="209" data-end="212" /><strong data-start="212" data-end="228">Masque Algoé</strong> is a hydrating treatment highly concentrated in natural active ingredients. It purifies and soothes the scalp, deeply revitalizes the hair fiber, and delivers essential moisture to the lengths. It supports the repair of chemically treated or externally damaged hair.</p>
<p data-start="497" data-end="555">Developed by the AnS Lab, the formula of <strong data-start="538" data-end="554">Masque Algoé</strong>:</p>
<ul data-start="557" data-end="878">
<li data-start="557" data-end="678">
<p data-start="559" data-end="678"><strong data-start="559" data-end="571">RESTORES</strong> the hair deeply and <strong data-start="592" data-end="603">REPAIRS</strong> damaged areas with essential nutrients thanks to <strong data-start="653" data-end="676">plant-based keratin</strong></p>
</li>
<li data-start="679" data-end="727">
<p data-start="681" data-end="727"><strong data-start="681" data-end="696">STRENGTHENS</strong> the fiber with <strong data-start="712" data-end="725">spirulina</strong></p>
</li>
<li data-start="728" data-end="811">
<p data-start="730" data-end="811"><strong data-start="730" data-end="743">NOURISHES</strong>, <strong data-start="745" data-end="768">RESTORES ELASTICITY</strong> and <strong data-start="773" data-end="785">SOFTNESS</strong> with <strong data-start="791" data-end="809">plant collagen</strong></p>
</li>
<li data-start="812" data-end="878">
<p data-start="814" data-end="878"><strong data-start="814" data-end="828">ADDS SHINE</strong> and <strong data-start="833" data-end="845">RADIANCE</strong> with <strong data-start="851" data-end="878">coconut and patauá oils</strong></p>
</li>
</ul>
<p data-start="885" data-end="1171"><strong data-start="885" data-end="900">HOW TO USE:</strong><br data-start="900" data-end="903" />Generously apply <strong data-start="920" data-end="936">Masque Algoé</strong> to damp hair after gentle cleansing, ideally with <strong data-start="987" data-end="1001">Bain Algoé</strong>. Leave on for <strong data-start="1016" data-end="1030">15 minutes</strong>.<br data-start="1031" data-end="1034" />For an intensive treatment, use a heating cap or warm towel.<br data-start="1094" data-end="1097" />Rinse thoroughly to remove all excess product. Repeat the rinse if needed.</p>
<p data-start="1173" data-end="1270">Its keratin-rich formula helps prolong the effects of Brazilian smoothing and keratin treatments.</p>
<p data-start="1277" data-end="1581"><strong data-start="1277" data-end="1289">RESULTS:</strong><br data-start="1289" data-end="1292" />The scalp is free from excess sebum and impurities, and can breathe again.<br data-start="1366" data-end="1369" />Itchiness disappears, hair is regenerated and regains its natural vitality.<br data-start="1444" data-end="1447" />Lengths are hydrated, shiny, and easy to detangle and style.<br data-start="1507" data-end="1510" />With regular use, <strong data-start="1528" data-end="1544">Masque Algoé</strong> brings tone and density to the hair.</p>
<p data-start="1588" data-end="1626"><strong data-start="1588" data-end="1626">THE BENEFICIAL FORMULA – HYDRATING</strong></p>
<ul data-start="1628" data-end="2538">
<li data-start="1628" data-end="1877">
<p data-start="1630" data-end="1877"><strong data-start="1630" data-end="1670">Phyto-Keratin (plant-based keratin):</strong> the essential building block of hair. Restores essential nutrients and strengthens deeply. On the surface, it repairs damaged areas and forms a protective barrier to shield the fiber from external stress.</p>
</li>
<li data-start="1878" data-end="2030">
<p data-start="1880" data-end="2030"><strong data-start="1880" data-end="1894">Spirulina:</strong> a nutrient- and protein-rich algae, with up to 60–70% protein content in dry weight. Regenerates hair and reinforces fiber structure.</p>
</li>
<li data-start="2031" data-end="2199">
<p data-start="2033" data-end="2199"><strong data-start="2033" data-end="2052">Plant Collagen:</strong> a structural protein that adds elasticity and softness to the hair. Works deeply to prevent hair loss and strengthen the fiber from root to tip.</p>
</li>
<li data-start="2200" data-end="2418">
<p data-start="2202" data-end="2418"><strong data-start="2202" data-end="2216">Aloe Vera:</strong> known for its purifying action (regulates sebum production) and hydrating properties. Composed of 98% water and rich in vitamins A, B6, and B9, it supports scalp circulation and promotes hair growth.</p>
</li>
<li data-start="2419" data-end="2538">
<p data-start="2421" data-end="2538"><strong data-start="2421" data-end="2449">Coconut and Patauá Oils:</strong> deeply nourish and protect the fiber, leaving hair healthy, shiny, and full of movement.</p>
</li>
</ul>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Keralux</title>
		<link>https://ansitalia.com/en/prodotto/keralux/</link>
		
		<dc:creator><![CDATA[ans_admin_3241]]></dc:creator>
		<pubDate>Tue, 13 May 2025 12:29:37 +0000</pubDate>
				<guid isPermaLink="false">http://ans_admin_3241</guid>

					<description><![CDATA[<p data-start="115" data-end="184"><strong data-start="115" data-end="184">Reconstructing conditioner for dry, dehydrated, and damaged hair.</strong></p>

<ul data-start="186" data-end="283">
 	<li data-start="186" data-end="220">
<p data-start="188" data-end="220">Deeply repairs the hair cortex</p>
</li>
 	<li data-start="221" data-end="251">
<p data-start="223" data-end="251">Revitalizes the hair fiber</p>
</li>
 	<li data-start="252" data-end="283">
<p data-start="254" data-end="283">Intensely hydrates the hair</p>
</li>
</ul>
<p data-start="285" data-end="580"><strong data-start="285" data-end="307">Product +:</strong> a formula powered by an <strong data-start="332" data-end="354">amino acid complex</strong> that repairs the hair fiber from within and strengthens its structure. Enriched with <strong data-start="440" data-end="463">plant-based keratin</strong> and <strong data-start="468" data-end="481">red algae</strong> to deeply revitalize the hair, combined with <strong data-start="527" data-end="555">coconut and avocado oils</strong> for optimal nourishment.</p>
<p data-start="582" data-end="726"><strong data-start="582" data-end="637">88.3% ingredients of natural origin – Vegan formula</strong><br data-start="637" data-end="640" />Free from salt, parabens, and silicones<br data-start="679" data-end="682" />250 ml – Recycled, biodegradable packaging</p>]]></description>
										<content:encoded><![CDATA[<p data-start="68" data-end="87"><strong data-start="68" data-end="85">WHO IT’S FOR:</strong></p>
<ul data-start="88" data-end="242">
<li data-start="88" data-end="145">
<p data-start="90" data-end="145">Dehydrated, dry, thick, highlighted, or bleached hair</p>
</li>
<li data-start="146" data-end="184">
<p data-start="148" data-end="184">Chemically treated or damaged hair</p>
</li>
<li data-start="185" data-end="242">
<p data-start="187" data-end="242">All AnS treatments are compatible with post-Ritual care</p>
</li>
</ul>
<hr data-start="244" data-end="247" />
<p data-start="249" data-end="441"><strong data-start="249" data-end="262">BENEFITS:</strong><br data-start="262" data-end="265" /><strong data-start="265" data-end="281">Keralux Balm</strong> is a deeply reconstructive hair treatment highly concentrated in active ingredients designed to repair, treat, and quickly regenerate damage to the hair fiber.</p>
<p data-start="443" data-end="745">Studies show that the proteins at the core of Keralux Balm’s formula increase hair strength by <strong data-start="538" data-end="565">40% after just 3 washes</strong>. These exceptional results in cortex reconstruction are made possible by a synergy of <strong data-start="652" data-end="680">amino acids and proteins</strong> rich in <strong data-start="689" data-end="713">glycine and tyrosine</strong>, which help increase hair mass.</p>
<p data-start="747" data-end="856">Developed by the AnS Lab and derived from <strong data-start="789" data-end="802">Aminoplex</strong> (a professional-grade product), this reparative balm:</p>
<ul data-start="858" data-end="1320">
<li data-start="858" data-end="950">
<p data-start="860" data-end="950"><strong data-start="860" data-end="875">STRENGTHENS</strong> and <strong data-start="880" data-end="891">REPAIRS</strong> the hair with essential nutrients from <strong data-start="931" data-end="948">phyto-keratin</strong></p>
</li>
<li data-start="951" data-end="1107">
<p data-start="953" data-end="1107"><strong data-start="953" data-end="965">REBUILDS</strong> the hair’s internal structure and <strong data-start="1000" data-end="1021">STIMULATES growth</strong> thanks to an <strong data-start="1035" data-end="1057">amino acid complex</strong> rich in <strong data-start="1066" data-end="1105">methionine, arginine, and glutamine</strong></p>
</li>
<li data-start="1108" data-end="1202">
<p data-start="1110" data-end="1202"><strong data-start="1110" data-end="1128">RESTORES SHINE</strong> and <strong data-start="1133" data-end="1145">PROTECTS</strong> from external stress with <strong data-start="1172" data-end="1200">coconut and avocado oils</strong></p>
</li>
<li data-start="1203" data-end="1261">
<p data-start="1205" data-end="1261"><strong data-start="1205" data-end="1218">NOURISHES</strong> and <strong data-start="1223" data-end="1240">REMINERALIZES</strong> with <strong data-start="1246" data-end="1259">red algae</strong></p>
</li>
<li data-start="1262" data-end="1320">
<p data-start="1264" data-end="1320"><strong data-start="1264" data-end="1273">COATS</strong> and reinforces the fiber with <strong data-start="1304" data-end="1320">soy proteins</strong></p>
</li>
</ul>
<p data-start="1327" data-end="1637"><strong data-start="1327" data-end="1342">HOW TO USE:</strong><br data-start="1342" data-end="1345" />After two rounds of shampoo, apply <strong data-start="1380" data-end="1396">Keralux Balm</strong> generously to damp hair. Leave on for <strong data-start="1435" data-end="1451">5–10 minutes</strong>.<br data-start="1452" data-end="1455" />Massage the hair to enhance absorption of the Keralux treatment into the fiber core.<br data-start="1539" data-end="1542" />Rinse thoroughly to remove all product. Repeat if necessary – this ensures shiny, radiant hair.</p>
<p data-start="1639" data-end="1744">Its keratin-rich formula helps prolong the effects of Brazilian smoothing and keratin-based hair rituals.</p>
<p data-start="1751" data-end="1949"><strong data-start="1751" data-end="1763">RESULTS:</strong><br data-start="1763" data-end="1766" />Hair is strengthened, regenerated, and deeply repaired. It becomes hydrated, easy to detangle, and visibly revitalized. Treated and damaged hair regains resilience and youthful shine.</p>
<p data-start="1956" data-end="2011"><strong data-start="1956" data-end="2011">THE BENEFICIAL FORMULA – RESTRUCTURING &amp; NOURISHING</strong></p>
<ul data-start="2013" data-end="3000">
<li data-start="2013" data-end="2165">
<p data-start="2015" data-end="2165"><strong data-start="2015" data-end="2032">Phyto-Keratin</strong>: The base of healthy hair. It delivers essential nutrients, repairs damage, and forms a protective barrier against external stress</p>
</li>
<li data-start="2166" data-end="2443">
<p data-start="2168" data-end="2193"><strong data-start="2168" data-end="2190">Amino Acid Complex</strong>:</p>
<ul data-start="2196" data-end="2443">
<li data-start="2196" data-end="2305">
<p data-start="2198" data-end="2305"><strong data-start="2198" data-end="2212">Methionine</strong> – Sulfur-rich amino acid that repairs and strengthens the fiber, may help combat hair loss</p>
</li>
<li data-start="2308" data-end="2382">
<p data-start="2310" data-end="2382"><strong data-start="2310" data-end="2322">Arginine</strong> – Boosts circulation at the root, stimulating hair growth</p>
</li>
<li data-start="2385" data-end="2443">
<p data-start="2387" data-end="2443"><strong data-start="2387" data-end="2400">Glutamine</strong> – Adds strength and vitality to the hair</p>
</li>
</ul>
</li>
<li data-start="2444" data-end="2576">
<p data-start="2446" data-end="2576"><strong data-start="2446" data-end="2459">Red Algae</strong>: Rich in minerals and proteins, they purify, hydrate, remineralize, soften, and fortify hair while boosting growth</p>
</li>
<li data-start="2577" data-end="2729">
<p data-start="2579" data-end="2729"><strong data-start="2579" data-end="2595">Soy Proteins</strong>: Smooth the cuticle, rebuild the fiber, and create a protective film. They improve hydration balance, resilience, and manageability</p>
</li>
<li data-start="2730" data-end="2837">
<p data-start="2732" data-end="2837"><strong data-start="2732" data-end="2747">Coconut Oil</strong>: Restores shine to dull or damaged hair and helps maintain the vibrancy of colored hair</p>
</li>
<li data-start="2838" data-end="3000">
<p data-start="2840" data-end="3000"><strong data-start="2840" data-end="2855">Avocado Oil</strong>: Rich in moisturizers, proteins, and vitamins. Its high absorption gives deep nourishment, softness, and protection from heat, UV, and pollution</p>
</li>
</ul>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Gommage</title>
		<link>https://ansitalia.com/en/prodotto/gommage/</link>
		
		<dc:creator><![CDATA[ans_admin_3241]]></dc:creator>
		<pubDate>Tue, 13 May 2025 12:29:37 +0000</pubDate>
				<guid isPermaLink="false">http://ans_admin_3241</guid>

					<description><![CDATA[<p data-start="79" data-end="116"><strong data-start="79" data-end="116">Scalp scrub – For all hair types.</strong></p>

<ul data-start="118" data-end="192">
 	<li data-start="118" data-end="140">
<p data-start="120" data-end="140">Purifies the scalp</p>
</li>
 	<li data-start="141" data-end="170">
<p data-start="143" data-end="170">Deeply cleanses the scalp</p>
</li>
 	<li data-start="171" data-end="192">
<p data-start="173" data-end="192">Soothes the scalp</p>
</li>
</ul>
<p data-start="194" data-end="484"><strong data-start="194" data-end="216">Product +:</strong> a formula enriched with <strong data-start="241" data-end="266">apricot kernel powder</strong> for gentle exfoliation, combined with <strong data-start="305" data-end="355">essential oils of mint, lavender, and rosemary</strong>, plus <strong data-start="362" data-end="398">calendula and joborandi extracts</strong> and <strong data-start="403" data-end="416">Aloe Vera</strong> for their calming, healing, antioxidant, and refreshing properties.</p>
<p data-start="486" data-end="630"><strong data-start="486" data-end="539">94% ingredients of natural origin – Vegan formula</strong><br data-start="539" data-end="542" />Free from salt, parabens, and silicones<br data-start="581" data-end="584" />300 g – Recycled and biodegradable packaging</p>]]></description>
										<content:encoded><![CDATA[<p data-start="88" data-end="107"><strong data-start="88" data-end="105">WHO IT’S FOR:</strong></p>
<ul data-start="108" data-end="260">
<li data-start="108" data-end="126">
<p data-start="110" data-end="126">All hair types</p>
</li>
<li data-start="127" data-end="173">
<p data-start="129" data-end="173">Suitable for sensitive or irritated scalps</p>
</li>
<li data-start="174" data-end="260">
<p data-start="176" data-end="260">All AnS treatments are compatible with post- or maintenance Brazilian smoothing care</p>
</li>
</ul>
<p data-start="267" data-end="566"><strong data-start="267" data-end="280">BENEFITS:</strong><br data-start="280" data-end="283" /><strong data-start="283" data-end="305">Gommage Capillaire</strong> is a treatment highly concentrated in natural active ingredients, designed to offer a true rejuvenating experience for the scalp. This exfoliating mask deeply and durably purifies, detoxifies, and rebalances the scalp while soothing sensitivity and irritation.</p>
<p data-start="568" data-end="628">Developed by the AnS Lab, the formula of Gommage Capillaire:</p>
<ul data-start="630" data-end="1039">
<li data-start="630" data-end="713">
<p data-start="632" data-end="713"><strong data-start="632" data-end="643">SOOTHES</strong> itching and irritation and <strong data-start="671" data-end="682">SOFTENS</strong> the scalp with <strong data-start="698" data-end="711">Calendula</strong></p>
</li>
<li data-start="714" data-end="749">
<p data-start="716" data-end="749"><strong data-start="716" data-end="728">HYDRATES</strong> with <strong data-start="734" data-end="747">Aloe Vera</strong></p>
</li>
<li data-start="750" data-end="820">
<p data-start="752" data-end="820"><strong data-start="752" data-end="766">ELIMINATES</strong> dandruff, oily roots, and itching with <strong data-start="806" data-end="818">Curcumin</strong></p>
</li>
<li data-start="821" data-end="895">
<p data-start="823" data-end="895"><strong data-start="823" data-end="836">REGULATES</strong> excess sebum and boosts shine with <strong data-start="872" data-end="893">Joborandi Extract</strong></p>
</li>
<li data-start="896" data-end="986">
<p data-start="898" data-end="986"><strong data-start="898" data-end="912">STIMULATES</strong> the scalp and promotes shine with <strong data-start="947" data-end="984">Lavender, Mint, and Rosemary Oils</strong></p>
</li>
<li data-start="987" data-end="1039">
<p data-start="989" data-end="1039"><strong data-start="989" data-end="1010">GENTLY EXFOLIATES</strong> with <strong data-start="1016" data-end="1039">apricot seed powder</strong></p>
</li>
</ul>
<p data-start="1046" data-end="1368"><strong data-start="1046" data-end="1061">HOW TO USE:</strong><br data-start="1061" data-end="1064" />After cleansing with <strong data-start="1085" data-end="1099">Bain Algoé</strong>, apply <strong data-start="1107" data-end="1129">Gommage Capillaire</strong> generously to damp roots, separating hair with a comb.<br data-start="1184" data-end="1187" />Leave on for <strong data-start="1200" data-end="1214">15 minutes</strong>, then gently massage to exfoliate the scalp.<br data-start="1259" data-end="1262" />Rinse thoroughly to remove all product. Repeat the rinse if necessary – it’s the key to silky, shiny hair.</p>
<p data-start="1375" data-end="1490"><strong data-start="1375" data-end="1387">RESULTS:</strong><br data-start="1387" data-end="1390" />The scalp is purified, soothed, and reoxygenated. Hair feels soft, silky, and healthy from the root.</p>
<p data-start="1497" data-end="1549"><strong data-start="1497" data-end="1549">THE BENEFICIAL FORMULA – EXFOLIATING &amp; BALANCING</strong></p>
<ul data-start="1551" data-end="2359">
<li data-start="1551" data-end="1671">
<p data-start="1553" data-end="1671"><strong data-start="1553" data-end="1574">Calendula Extract</strong> has strong antiseptic and antifungal properties that help relieve itching and scalp irritation</p>
</li>
<li data-start="1672" data-end="1843">
<p data-start="1674" data-end="1843"><strong data-start="1674" data-end="1687">Aloe Vera</strong>, composed of 98% water and rich in vitamins A, B6, and B9, hydrates and purifies, regulating sebum and improving scalp circulation to support hair growth</p>
</li>
<li data-start="1844" data-end="2013">
<p data-start="1846" data-end="2013"><strong data-start="1846" data-end="1858">Curcumin</strong>, the active compound in turmeric root, purifies the scalp, helping to reduce dandruff, oiliness, and itching with its long-lasting antiseptic properties</p>
</li>
<li data-start="2014" data-end="2090">
<p data-start="2016" data-end="2090"><strong data-start="2016" data-end="2037">Joborandi Extract</strong> regulates sebum and promotes shine and hair growth</p>
</li>
<li data-start="2091" data-end="2259">
<p data-start="2093" data-end="2259"><strong data-start="2093" data-end="2143">Essential Oils of Lavender, Mint, and Rosemary</strong> stimulate microcirculation, help eliminate dandruff and excess sebum, and offer soothing and revitalizing effects</p>
</li>
<li data-start="2260" data-end="2359">
<p data-start="2262" data-end="2359"><strong data-start="2262" data-end="2287">Apricot Kernel Powder</strong> provides gentle mechanical exfoliation to cleanse and refresh the scalp</p>
</li>
</ul>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Masque Violet</title>
		<link>https://ansitalia.com/en/prodotto/masque-violet/</link>
		
		<dc:creator><![CDATA[ans_admin_3241]]></dc:creator>
		<pubDate>Tue, 13 May 2025 12:29:37 +0000</pubDate>
				<guid isPermaLink="false">http://ans_admin_3241</guid>

					<description><![CDATA[<p data-start="130" data-end="214"><strong data-start="130" data-end="214">Repairing and anti-yellow mask for highlighted, blonde, white, or bleached hair.</strong></p>

<ul data-start="216" data-end="300">
 	<li data-start="216" data-end="242">
<p data-start="218" data-end="242">Repairs the hair fiber</p>
</li>
 	<li data-start="243" data-end="271">
<p data-start="245" data-end="271">Neutralizes yellow tones</p>
</li>
 	<li data-start="272" data-end="300">
<p data-start="274" data-end="300">Revives color brilliance</p>
</li>
</ul>
<p data-start="302" data-end="536"><strong data-start="302" data-end="324">Product +:</strong> a formula enriched with <strong data-start="349" data-end="374">soy and rice proteins</strong> to remineralize the hair, combined with <strong data-start="415" data-end="431">marine algae</strong> and <strong data-start="436" data-end="459">plant-based keratin</strong> to deeply repair the hair fiber, and <strong data-start="497" data-end="515">orchid extract</strong> to revitalize color.</p>
<p data-start="538" data-end="685"><strong data-start="538" data-end="594">86.75% ingredients of natural origin – Vegan formula</strong><br data-start="594" data-end="597" />Free from salt, parabens, and silicones<br data-start="636" data-end="639" />300 g – Recycled and biodegradable packaging</p>]]></description>
										<content:encoded><![CDATA[<p data-start="65" data-end="84"><strong data-start="65" data-end="82">WHO IT’S FOR:</strong></p>
<ul data-start="85" data-end="400">
<li data-start="85" data-end="133">
<p data-start="87" data-end="133">Blonde, white, highlighted, or bleached hair</p>
</li>
<li data-start="134" data-end="223">
<p data-start="136" data-end="223">Dehydrated, dry, or damaged hair from coloring, bleaching, sun exposure, or pollution</p>
</li>
<li data-start="224" data-end="306">
<p data-start="226" data-end="306">Hair that has lost its shine due to aging or the effects of medical treatments</p>
</li>
<li data-start="307" data-end="400">
<p data-start="309" data-end="400">All AnS Brasil treatments are compatible with post- or maintenance Brazilian smoothing care</p>
</li>
</ul>
<p data-start="407" data-end="777"><strong data-start="407" data-end="420">BENEFITS:</strong><br data-start="420" data-end="423" /><strong data-start="423" data-end="440">Masque Violet</strong> is a cosmetic treatment highly concentrated in natural active ingredients and rich in antioxidants. It deeply nourishes and repairs blonde, white, highlighted, or bleached hair. This hair mask targets damage caused by bleaching, aging, pollution, sun exposure, or medical treatments. Its anti-yellowing action enhances color brilliance.</p>
<p data-start="779" data-end="912">A clean beauty formula developed by the AnS Lab that meets the specific needs of blonde, white, highlighted, or bleached hair:</p>
<ul data-start="914" data-end="1217">
<li data-start="914" data-end="989">
<p data-start="916" data-end="989"><strong data-start="916" data-end="927">REPAIRS</strong> the core structure of the hair with <strong data-start="964" data-end="987">plant-based keratin</strong></p>
</li>
<li data-start="990" data-end="1119">
<p data-start="992" data-end="1119"><strong data-start="992" data-end="1013">REVITALIZES COLOR</strong>, restores shine, and softens the scalp with <strong data-start="1058" data-end="1076">orchid extract</strong>, <strong data-start="1078" data-end="1093">coconut oil</strong>, and <strong data-start="1099" data-end="1117">grape seed oil</strong></p>
</li>
<li data-start="1120" data-end="1217">
<p data-start="1122" data-end="1217"><strong data-start="1122" data-end="1154">STIMULATES SCALP CIRCULATION</strong> and <strong data-start="1159" data-end="1185">REGULATES EXCESS SEBUM</strong> with <strong data-start="1191" data-end="1217">lavender essential oil</strong></p>
</li>
</ul>
<p data-start="1224" data-end="1515"><strong data-start="1224" data-end="1239">HOW TO USE:</strong><br data-start="1239" data-end="1242" />Generously apply <strong data-start="1259" data-end="1276">Masque Violet</strong> to damp hair after gently washing with <strong data-start="1316" data-end="1331">Bain Violet</strong>.<br data-start="1332" data-end="1335" />Leave on for <strong data-start="1348" data-end="1364">5–10 minutes</strong>, monitoring the neutralization of yellow tones.<br data-start="1412" data-end="1415" />Rinse thoroughly to remove all excess product. Repeat if necessary to maximize shine and luminosity.</p>
<p data-start="1517" data-end="1624">Its keratin-rich formula helps prolong the effects of Brazilian smoothing or keratin-based hair treatments.</p>
<p data-start="1631" data-end="1882"><strong data-start="1631" data-end="1643">RESULTS:</strong><br data-start="1643" data-end="1646" />Hair is deeply nourished and hydrated from root to tip, stronger and more resistant to external, mechanical, or chemical damage.<br data-start="1774" data-end="1777" />Yellow tones are neutralized, and hair looks lighter, healthier, shinier, and more vibrant with each use.</p>
<p data-start="1889" data-end="1941"><strong data-start="1889" data-end="1941">THE BENEFICIAL FORMULA – REPAIRING &amp; ANTI-YELLOW</strong></p>
<ul data-start="1943" data-end="2575">
<li data-start="1943" data-end="2157">
<p data-start="1945" data-end="2157"><strong data-start="1945" data-end="1985">Phyto-Keratin (plant-based keratin):</strong> Restores essential nutrients and strengthens the hair deeply. On the surface, it smooths damage and creates a protective barrier to shield the hair from external stress.</p>
</li>
<li data-start="2158" data-end="2313">
<p data-start="2160" data-end="2313"><strong data-start="2160" data-end="2179">Orchid Extract:</strong> A natural moisturizer and softener. Its antioxidant properties provide an anti-aging effect, revitalizing and protecting the fiber.</p>
</li>
<li data-start="2314" data-end="2444">
<p data-start="2316" data-end="2444"><strong data-start="2316" data-end="2343">Lavender Essential Oil:</strong> Stimulates scalp microcirculation, regulates sebum, eliminates dandruff, and revitalizes the hair.</p>
</li>
<li data-start="2445" data-end="2575">
<p data-start="2447" data-end="2575"><strong data-start="2447" data-end="2479">Coconut and Grape Seed Oils:</strong> Restore shine to dull, damaged hair while protecting color-treated hair and extending vibrancy.</p>
</li>
</ul>
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